As part of its 10th Anniversary celebration MuttNation Foundation, founded by Miranda and her mom, Bev Lambert, introduced a new program: SPA Days (Shelter Pet Adoption) developed to help animal rescues increase their adoption numbers. The program was rolled out with five shelters and provided each rescue with a “toolkit” that included collars for their adoptable dogs, a MuttNation banner customized with their shelter’s name, and a check for $1,000 to help cover the costs of their event – as well as lots of promotional support through MuttNation’s social media channels.
The five participating shelters were: FurKids of Atlanta (GA), SCRAPS (WA), APA Adoption Center of Missouri (MO), Corridor Rescue (TX), and South Suburban Humane Society of Chicago (IL). Over 130 animals found forever homes through SPA Days, with each shelter claiming their highest single-day adoption rate. Lindsey Soffes, Regional Director of Spokane County Regional Animal Protection Services said, “MuttNation’s support energized our community for the benefit of our shelter animals and led to our most successful adoption day ever! 51 of our darlings found their forever families.”
All five of the selected SPA Days shelters had previously joined forces with Miranda’s animal-loving music fans for her Fill the Little Red Wagon initiative where, at every stop along her tour, concert-goers were invited to bring pet food, treats, and supplies to benefit a pre-selected local shelter. One lucky donor and their guest were also treated to a meet-and-greet with Miranda. “Fill the Little Red Wagon is one way I can help shelters while I’m on the road, giving them visibility and helping them stock up on food and supplies – and it’s great to have a chance to connect more closely with some of my mutt-loving fans,” Miranda said.
MuttNation is celebrating its 10th Anniversary throughout the year and Miranda, Bev, and the MuttNation Team send thanks to all of the passionate supporters who have made these first 10 years so successful. Find us on Facebook (facebook.com/muttnation), Instagram (@muttnation), and Twitter (@MuttNation).
About MuttNation Foundation
Founded by Miranda and her mom, Bev Lambert, in 2009, MuttNation is a donation-supported 501(c)(3) nonprofit organization with a mission to promote the adoption of shelter pets, advance spay & neuter and educate the public about the benefits of these actions. MuttNation also works with transport partners to assist and relocate animals under threat of euthanasia and during times of natural disaster. With a goal of finding a forever home for every shelter animal, MuttNation supports animal rescues across the country, hosts adoption events throughout the year, provides positive reinforcement for the shelter adoption experience, works to raise awareness for its causes and develops and implements initiatives to further its mission-driven goals. www.muttnation.com
About Miranda Lambert:
Vanner Records/RCA Records Nashville singer/songwriter Miranda Lambert is the reigning ACM Female Vocalist of the Year, having been bestowed this honor for eight consecutive years. Her accolades include 2 Grammy Awards, 13 (CMA) Country Music Associations Awards, and 32 (ACM) Academy of Country Music Awards as well as many other honors, including the prestigious Harmony Award from the Nashville Symphony.
The Texas native released her last record, a double album titled The Weight of These Wings in November 2016, that debuted at No. 1 on the Billboard Country Albums chart.
She touts six studio albums to her repertoire; Kerosene (2005), Crazy Ex-Girlfriend (2007), Revolution (2009), Four The Record (2011) and Platinum (2014), the latter earning Lambert a GRAMMY Award for Best Country Album, in addition to her previous GRAMMY win for Best Female Country Vocal Performance in 2010 for “The House That Built Me.” The first song released from The Weight Of These Wings, “Vice,” received multiple Grammy and ACM Award nominations. Lambert’s next single “Tin Man”, which she debuted at the 52nd Academy of Country Music Awards in 2017 won Song of The Year at the 53rd Academy of Country Music Awards (ACM).
Miranda toured extensively in 2018, starting with the “Living Like Hippies” in January and then following it up with “The Bandwagon” summer tour with Little Big Town. She was also honored by the Country Music Hall of Fame and named “Artist In Residence” with 2 performances in September. As if that wasn’t enough, she wrapped the year with releasing another Pistol Annies album on November 2. www.Mirandalambert.com
Contact
Marcel Pariseau
True Public Relations
marcel@truepublicrelations.com
323.957.0730
