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Coachella Joins National Movement to End Prostate Cancer

ZERO – The End of Prostate Cancer joins Desert Medical Imaging to host the ZERO Prostate Cancer Run/Walk this September. The goal is to create Generation ZERO – the first generation of men who are free of prostate cancer. Participants from across the state will run and walk together on September 14 to fight a disease that takes the life of an American man every 17 minutes.

Coachella joins 40+ communities across the nation as part of the ZERO Prostate Cancer Run/Walk series. The Run/Walk promotes awareness for prostate cancer and educates men about their risk. More than 2,700 men will be diagnosed with prostate cancer this year in Massachusetts alone.

“The ZERO Prostate Cancer Run/Walk rallies communities and gives participants a voice in the fight to end prostate cancer,” said ZERO CEO Jamie Bearse. “We’re making prostate cancer a national priority. The Run/Walk series is a way to mobilize the prostate cancer community and raise funds for patient support programs to ensure that no man has to face prostate cancer alone.”

Run/Walk participants will receive t-shirts, free food and prizes, and the opportunity to connect with others who are impacted by prostate cancer. A special ceremony for patients and survivors serves as the heart of every event and why we run/walk. Eradicator, the kid friendly mascot for IEHP, will be at this year’s event. Funds raised for this year’s Run/Walk event will go toward local and national efforts to provide research for new treatments, direct patient support, and to educate men and families about prostate cancer. More than $4M was raised in the 2018 ZERO Prostate Cancer Run/Walk series.

The race will take place at Palm Desert Civic Center Park, 43900 San Pablo Avenue, Palm Desert. For more information, visit

About ZERO – The End of Prostate Cancer
ZERO — The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO advances research, improves the lives of men and families, and inspires action. We’re building Generation ZERO, the first generation of men free from prostate cancer, through our national run/walk series, education and patient support programs, and grassroots advocacy. ZERO is a 501(c)(3) philanthropic organization recognized with four out of four stars by Charity Navigator, accredited by the Better Business Bureau, with regional chapters across the country. We dedicate 85 cents of every dollar to research and programs. For more information, visit

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