Nonprofit News

Alzheimer’s Association Announces New Executive Director

Gloria Jetter Crockett, California has been named executive director of the Alzheimer’s Association, California Southland Chapter. In her role, Crockett will be responsible for  the overall strategic and operational functions for the chapter, including program delivery, fundraising, community engagement, government and private grant funding, media relations and growth and delivery of the Association’s mission. Crockett also serves as the Alzheimer’s Association Regional 3 Leader, overseeing the four chapters serving Central and Southern California (California Central Coast, California Southland, San Diego and Orange County).

“Alzheimer’s disease impacts over 700,000 people in California alone, some of whom are my own family and friends. I am thrilled to join the fight to end Alzheimer’s. I am very inspired by the Alzheimer’s Association’s ability to accelerate global research, drive risk reduction and early detection and maximize quality care and support for all families living with this disease, and I am honored to bring my expertise to the table.”

Crockett most recently served as the President and CEO of Make-A-Wish ® Orange County and the

Inland Empire, an organization that grants wishes to children battling critical illnesses. Prior to that role, she was the chief development officer for Second Harvest Food Bank of Orange County and formerly served as the interim executive director for development and the senior director of development for the cancer programs for the University of California, Irvine School of Medicine. In this role, Crockett led a team of seven and was responsible for $10 million in fundraising annually.

Prior to the University of California, Irvine, Crockett spent 17 years in advanced roles with the American Cancer Society culminating in the state senior vice president for Maryland, managing a team of 45 and raising over $7 million dollars annually.

Crockett holds a bachelor’s degree in public relations from California State Polytechnic University, Pomona, and currently resides in Greater LA with her family.

Nearly 7 million Americans are living with Alzheimer’s disease, according to the Alzheimer’s Association 2024 Alzheimer’s Disease Facts and Figures report, including nearly 720,000 in California. An estimated 1,373,000 California residents provide unpaid care to a family member living with dementia. Alzheimer’s is a leading cause of death in the United States and one in three Americans age 65 and older  dies with Alzheimer’s or another dementia.

The Alzheimer’s Association California Central Coast Chapter provides free education programs, support services and care consultations across Santa Barbara, San Luis Obispo and Ventura Counties while also supporting critical research toward new treatments.

The Alzheimer’s Association is the largest Alzheimer’s advocacy organization in the world. The Alzheimer’s Association advocates for the needs and rights of people facing Alzheimer’s disease and all other dementia. The Association is driving policymakers in Washington, D.C. and across the country to take historic steps to address the growing Alzheimer’s public health crisis. The Association’s efforts have secured robust increases for Alzheimer’s and dementia research funding at the National Institutes of Health (NIH) and critical legislation, such as the National Alzheimer’s Project Act to make a positive and meaningful impact on people living with Alzheimer’s and their caregivers.

About the Alzheimer’s Association

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia®. Visit alz.org or call 800.272.3900.

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