As founder of Southern California’s Auction Event Solutions, Eileen Hayden has spent nearly three decades advising non-profits how to stage a successful event and maximize their revenue.
She got her start at UCLA managing an annual giving campaign and later became program director for UC Irvine’s Alumni Association, where she produced major fundraising events.
After working as a consultant for Auction Software, it wasn’t long before her mission dawned clear. “It became much more about supporting the client in the way they needed to be supported,” says Hayden, a certified fundraising executive. “They needed help with the computers, network connections and coordination. Instead of just showing up the night of the event, I was helping strategize, creating a timeline and flow, and giving them ideas for fund fundraisers.”
“I realized that there were so many more opportunities to help harness the power of philanthropy and make a real difference in the community,” Hayden said. “I enjoy helping organizations that do so much for those in need.” Hayden consults with groups across the country on auctions, gala events and golf tournaments. Her client list includes the Juvenile Diabetes Research Foundation, Boys & Girls Clubs of America and American Cancer Society. Auction Event Solutions has clients across the country who are drawn by Hayden’s approach to business: individualized service and affordability.
“Effective fundraising really is a balancing act of business and relationships,” said Hayden. “Our clients have found that having professional assistance not only makes their lives easier when it comes to organizing and executing an event, but it leads to more lucrative results.”
Unlike other companies, Auction Event Solutions works with many software databases, advises on registration and auction setups, and offers an a la carte menu so clients only pay for what they want and need. Hayden prides herself on her highly trained and experienced staff and the continuity and consistency she provides as a fixture at events year after year.
The key to Hayden’s longevity, however, is the relationships she and her team build with clients.
“Our clients call us back because of our proven results and unparalleled service.”
