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Branding Expert Bill McKendry Inspires and Equips Nonprofit Leaders in Revolutionary New Book

 “Do More Good” Provides a Blueprint for Expanding Nonprofit Impact

 “I would argue there isn’t anyone who comes to this topic so well prepared and with so much personal experience. Bill has seen it, done it, and can write authoritatively about it.”

Ken Calwell, Chief Marketing Officer/SVP Innovation, Compassion International

  Marketing expert and founder of the nonprofit DO MORE GOOD®, Bill McKendry, shares powerful insights and proven strategies for nonprofits in his new book, Do More Good: Moving Nonprofits from Good to Growth (HAVEN, January 25, 2022).

“Nonprofits are in competition with the consumer world for discretionary time and resources,” says Bill McKendry. “My goal is to help nonprofits realize marketing and branding are critical to their success and growing their impact.”

Bill McKendry is using his thirty-five years of knowledge and experience to help nonprofit organizations expand their reach and become more effective communicators. Shared through practical examples and compelling stories from his own life, Bill provides readers with a blueprint for increasing impact, including:

  • How to connect with new audiences and existing stakeholders in ways that are both real and relevant
  • 3 simple ways to do more good for the causes and things you care about
  • Lessons learned from filming a commercial with Mother Teresa

Do More Good is an invaluable resource for all people involved in nonprofit work. After the devastation the nonprofit industry has faced the past two years, McKendry offers a path toward future success with his practices that have proven results of growth in notoriety, donor support, community involvement and more. As nonprofit professionals continue striving to add more good to the world, finding ways to express how big is your why is crucial to connect with the next generation of volunteers and change-makers.

Bill McKendry is the founder and chief creative officer at HAVEN | a creative hub, which he launched after heading Hanon McKendry, being vice chairman and chief creative officer of JDA Worldwide, serving at Tracy-Locke/BBDO | Denver, co-founding Compass College of Cinematic Arts, and winning over 1,000 national and international awards in advertising and marketing. Bill is also founder and board president of DO MORE GOOD®, which has now joined efforts with the Nonprofit Hub and Cause Camp, to provide content, thought leadership, and educational conferences and workshops for nonprofit organizations. Bill was inducted into the American Advertising Federation’s (AAF) Hall of Achievement for his cause work and is a frequent public speaker on the topic of how branding and marketing can help nonprofit organizations do more good.

 About the publisher: Worth Books is a joint venture between Worth Media and Forefront Books. The imprint, Worth Books, is a unique publishing opportunity that caters to the most successful men and women in their respective fields — the thought leaders, the visionaries, the pioneers, the business owners and the entrepreneurs who have a compelling story to tell — and delivers a world-class end result from a team who has helped create more than 60 New York Times bestsellers, including six number one bestsellers. Those selected for the Worth Books imprint receive access to the global media platform of Worth through connection to a community that embraces worth beyond wealth, as well as publicity in Worth Magazine, and Worth live and virtual events.


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