Giving days have become an increasingly popular way for charities and non-profit organisations to raise funds and awareness for their causes. These days typically involve a 24-hour period of intensive fundraising activities, often centred around a specific event or theme. One of the most important decisions that charities need to make when planning a giving day is which of the giving day platforms to use to collect donations. In this blog post, we’ll explore some of the key factors that charities should consider when selecting a giving day platform.
In the Asia-Pacific market Charidy is the most widely known platform. Other third-party fundraising platforms now offering functionality for giving days include: GoFundraise, Funraisin, Grassrootz, MyCause, GiveEasy, Raisely, and many others. With a competitive space in our market, what are the key components to seek in a giving platform?
Top five requirements for giving day platforms
- Ease of Use and User Experience
The first thing to consider when selecting a giving day platform is the ease of use and user experience. A platform that is difficult to navigate or confusing for donors to use can lead to frustration and result in fewer donations. Look for a platform that is intuitive, user-friendly, and has a simple and straightforward donation process. Additionally, consider the platform’s ability to handle high traffic volumes without crashing or experiencing technical difficulties.
- Security and Reliability
The security and reliability of the platform are also crucial factors to consider. You want to make sure that the platform you choose is secure and can protect donors’ sensitive information. Look for a platform that is PCI compliant and offers robust security features such as encryption and two-factor authentication. Additionally, you want to ensure that the platform has a proven track record of reliability and uptime.
- Customisability and Flexibility
Charities should also look for a platform that offers customisability and flexibility. This allows them to tailor their giving day to their unique needs and branding. Look for a platform that allows you to customize your donation pages, emails, and other communication materials. Additionally, consider whether the platform can integrate with your existing systems and tools, such as your CRM or marketing automation software.
- Payment Processing Fees
Payment processing fees are an inevitable part of any giving day platform, but the fees charged can vary widely. Charities should carefully evaluate the fees associated with each platform and consider how they will impact their fundraising goals. Look for a platform that offers competitive processing fees and transparent pricing structures.
- Additional Features and Support
Finally, charities should consider any additional features and support that the platform offers. This could include features such as peer-to-peer fundraising, social media integrations, and analytics and reporting tools. Additionally, consider the level of support offered by the platform, including customer service, technical support, and training resources.
In conclusion, selecting a giving day platform is a crucial decision for any charity or non-profit organisation. By considering factors such as ease of use, security, customizability, payment processing fees, and additional features and support, charities can select a platform that meets their unique needs and maximises their fundraising potential.
