“This campaign could not have come at a more crucial time.” – Darla Burkett, CVRM Executive Director
Worldwide generosity movement GivingTuesday has announced that #GivingTuesdayNow, a day of giving and unity, is set to take place May 5, 2020, as an emergency response to the unprecedented need caused by COVID-19.The day is designed to drive an outflow of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
“Since the pandemic began, Coachella Valley Rescue Mission has been overwhelmed with requests for food, shelter and medical needs. This takes a lot of resources, and this campaign is a great way for the community to get involved. It could not have come at a more crucial time,” said Darla Burkett, Executive Director.
GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past eight years, this idea has grown into a global movement that inspires millions of people to give, collaborate and celebrate generosity. #GivingTuesdayNow is encouraging communities to take action on behalf of first responders, including the frontline workers at rescue missions. “We’re grateful to GivingTuesday for responding to the need at this time,” Burkett explained.
Burkett said the Mission expects the number of people coming for assistance to continue to dramatically increase throughout the coming weeks and months. “We will do whatever is necessary to ensure no one is turned away and that we meet the growing needs of our most vulnerable neighbors.” “If conditions become extreme,” Burkett said, “The Mission is prepared to add additional sleeping options, meal services and food distributions. These are unprecedented times, and we must react quickly to provide for those in our community who need us most.”
Coachella Valley Rescue Mission urgently needs cash donations and humbly asks for gifts to be made online at https://www.cvrm.org/giving-tuesday-now. “The Mission’s friends and partners here in the community never let us down, and I’m truly grateful,” said Burkett. “I’m confident their hearts for the hungry and homeless will be evident and I want to thank everyone in advance for coming alongside Coachella Valley Rescue Mission as we fight this battle.”
Cash and material donations can also be mailed to 47470 Van Buren St Indio, Ca 92201.