Norma Castaneda Featured in Palm Springs Life’s Vision Profile
Palm Springs Life has recognized our Founder, Norma Castaneda, as a Visionary in the Coachella Valley. Castaneda speaks to her dynamic career as Chief Operating Officer of Fidelis Health Group, and an entrepreneurial leader as Founder of HR Advantage. The feature highlights Castaneda’s vast accomplishments:
“Recognized as an innovative business development and operations strategist, Norma Castaneda thrives on leading operational efficiency improvements, project planning, and generating rapid revenue growth for her roster of clients. She leverages a robust talent network, resolves mission critical issues, creates value for stakeholders, and develops emergent companies that span multiple sectors, quickly whisking them to new heights both in scope and earnings.”
As an entrepreneur, Castaneda founded HR Advantage in 2011 to help small-to-medium size companies maximize their potential and their bottom line. Since then, HR Advantage has morphed into a full-service business management company with an incredibly talented team of specialists and strategists who develop the HR, operations, marketing, accounting, and revenue-growing backbone of our forward-thinking clients. Recently, HR Advantage was selected as a Top 10 HR Consulting Company by Manage HR magazine.
“Our HR Advantage consultants are innovative. They work with struggling businesses, innovative start-ups, or owners looking to sell by offering HR outsourcing, talent acquisition, payroll, benefits, CPA services, workforce planning, business development, marketing, and revenue generation,” Castaneda explains. “HR Advantage’s sweet spot is companies with 10-300 employees.” Located in Palm Desert, HR Advantage maintains consultants based throughout California, Nevada, and Arizona.
“Growing a business is a challenging but exciting journey,” she adds. “But all too often, the fun is replaced by the intense set-up of operations, hiring, compliance, customer relations, and keeping the doors open. Soon, you’re looking for a lifeline that can help you manage and grow.” HR Advantage has become much more, due to Castaneda’s collective experience in executive coaching and operational management. She has led C-suite executives to achievements beyond their expectations across divergent industries including healthcare, hospitality, biopharma, medical groups, private aviation, casinos, real estate developments, and non-profit organizations.
“When I go into a company, I want to understand what the owners or management teams envision,” Castaneda says. “We align the operational road map with their goals and fine-tune their structure and processes so they can successfully set their wheels in motion and start to see the profits roll in.”
Congratulations, Norma! We are so proud of you!
To view Norma’s video interview, click here. To read the full article, click here.
[Photo by Bruce Feagle.
