After being forced to to cancel the 2020 gala due to the COVID-19 stay at home order, Parkinson’s Resource Organization (PRO) is now belatedly marking their 30th anniversary with a gala which will be held on December 11, 2021. The theme is “Pearls of Wisdom” and the gala will be held at the Renaissance Esmeralda Resort & Spa in Indian Wells. With the pearl being the traditional 30th-anniversary gift, they will be sharing their pearls of wisdom with those who are caring for and living with Parkinson’s disease.
“When COVID-19 hit, we started distributing information through virtual channels — and accidentally tapped into a huge and unexpected need across the state and the country. Our rapid and successful pivot to digital programming brought astronomical demand and with it the opportunity to meaningfully grow our services to reach those isolated by Parkinson’s in our neighborhood and beyond,” President & Founder Jo Rosen explains.
Their quasi-viral “Things to Know Right Now” COVID video series drove a 6,500% jump in social media following and their monthly website visits increased from 9,000 to over 20,0000. Now PRO is growing by three to five constituents per day, a 20% increase over pre-COVID rates. In response they have developed new programming, expanded their staff, even moved into new offices to better serve their growing community.
Reclaiming their 30th Anniversary Gala (plus one) is both a fundraiser and a celebration of the astonishing growth they have experienced, the amazing strength of their constituents, and the beautiful community they have managed to hold onto during these difficult pandemic months.
Emceed by Patrick Evans of KESQ, with special virtual programming hosted by Winspire, the evening begins at 5:30 PM and will honor those who have helped to raise awareness and cultivate hope in the world of Parkinson’s disease. It will feature a cocktail hour, surprise celebrity guests, a delicious 3-course dinner along with entertainment and dancing, plus a silent and live auction featuring a gorgeous diamond bracelet donated by Raju Mehta from El Paseo Jewelers, who will be honored with the Community Spirit award for all of the contributions he has made to a variety of charities in the Coachella Valley. A trip to Tuscany, Italy will also be raffled, as well as other live and silent auction items cultivated from around the world.
Now that their audience has grown dramatically across the nation, there will also be a virtual element so all who want to celebrate can attend and participate in the auctions virtually. Ticket prices are $250 per person. PRO is seeking donated auction items and has fabulous sponsorship packages. All proceeds will benefit Parkinson’s Resource Organization, which has supported individuals, families and caregivers affected by Parkinson’s disease since 1990.
For more information & to purchase tickets visit www.parkinsonsresource.org or call 760-773-5628. Parkinson’s Resource Organization is a nonprofit, tax-exempt charity 501(c)(3) tax ID: #95-4304276.
About Parkinson’s Resource Organization
Since 1990, Parkinson’s Resource Organization (PRO) has served countless people caring for and living with Parkinson’s disease, a disorder of the central nervous system which affects movement, often including tremors. Founder Jo Rosen was the adult child of a person living with Parkinson’s and later a spouse of a person with Parkinson’s. She was inspired to create an organization that would advocate for, educate, and provide emotional support for caregivers of people with Parkinson’s. Now known worldwide with an online Wellness Village directory providing resources for Legal, Insurance, Financial Planning, Caregiving and Care Management, Medical Professionals, Hospice and Science as well as weekly virtual support meetings. They are working so no one is isolated because of Parkinson’s and working to find choices in creating the ultimate quality of life.