Surviving 2020
For businesses and the public sector
As 2020 winds down to a close, many are wondering what the business climate will look like in the post-COVID world. It’s been a year of change, crisis and pivoting to stay ahead of the game.
One local firm has stayed on the forefront of this by realigning their clients and their team with new strategies, new outreach and new tactics. CV Strategies is a comprehensive communications firm focused on helping clients blend media, messaging and audiences effectively to garner support. With offices in Los Angeles, Palm Desert, and Sacramento, and clients across California, their team has a deep understanding of the intricacies of state, regional and local issues.
In July, owner Erin Gilhully saw a need to diversify the firm, and working with another local marketing strategist, Stephanie Greene of FG Creative, the two business owners saw the advantage of a major pivot to combine forces to create a new Business Development arm, widening the scope of CV Strategies current client base and expanding its reach across a variety of channels.
“Stephanie’s arrival marks an exciting new chapter in the history of CV Strategies – which means critical and timely strategic outreach solutions for today’s CEOs, managers and decision makers,” said Erin Gilhuly, CV Strategies President and Founder. “Now more than ever our clients are under intense pressure to unify their communications and marketing efforts. Top level talent under one unified group gives our clients and partners the advantage they deserve and require. This is truly the right team at the right time.”
Founded in 2007, CV Strategies is best known for its public engagement and strategic planning work with municipalities, government agencies, utilities and the agriculture and development community throughout California. Greene will join the firm as Vice President of Business Development, bringing her business acumen and strength in creating brands and successful multi-tiered strategic marketing plans to the team.
“The challenges of 2020 have refocused all industries, sectors and employee teams. As communications professionals, we must also pivot to remain in the best position possible to assist our clients in achieving results,” stated Stephanie Greene. “I am thrilled to collaborate with Erin and execute a shared vision and approach that matches the needs of today and for the future.”
What lies ahead for businesses? According to the team at CV Strategies, a new level of connection for businesses and customers, a new commitment to providing services that are needed with attention to sustainability and accountability, and the ability to change direction as needed.
