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The New Donor

When I developed my online course: Build Donor Relations that Lead to Major Gifts, I drew heavily from this book. Previously only available in hard cover, I am pleased to announce it is now available in both softcover and Kindle version. Obviously, both lower priced than the hard cover edition. In case you haven’t read it, here is a brief description:

The philanthropic landscape is dramatically changing, aided by the ever-fast-growing world of social media. New development officers will have a good grasp of the technology but may lack the techniques and the experience. Seasoned development officers may need to change their way of thinking and the tools used to cope better with the technological advances and the changing demographic profile of today’s donor.

Whether you are a new or seasoned development officer, you need the practical advice and guidance packed into The New Donor: Gearing Up for the New Wave of Donors by Margaret Guellich, CFRE and Linda Lysakowski, ACFRE.

As the authors explain, “new donors” are not necessarily the ones who just came onto your file. Think of them more in terms of how you communicate with them. This book is meant to help you discover who your new donors really are, what they are looking for, and what needs they want to fulfill. Once you learn that, you’ll need to know what to say and how to say it to them.

Today’s donors still want the facts, seek credibility, and listen to your stories. But they want it on their terms, in their language, and right away. And they have different passions. They’ve grown up in radically different environments. And they respond when their needs are met.

What some of the experts say about this book:

Understanding the complex world of major gift fundraising is critical to the success of any development program, and this book provides the reader with tremendous tips and insights into developing a successful major gift program.
—Paulette V. Maehara, CFRE, CAE, Retired President & CEO, Association of Fundraising Professionals (AFP)

This insightful book captures the vital signs of a dramatic shift in the philanthropic marketplace. Successful nonprofits will raise more money following this path toward a more diverse and engaged donor population.
—Ted Hart, ACFRE, CEO, Charities Aid Foundation of America

Get the soft cover edition here:  And the Kindle version here:

P.S. If you have already read the book, we’d love a five-star rating on Amazon.

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