Videos Tell The Story Better

Why Nonprofits Need Quality Videos

By Wendy Winks, MBA Marketing / Film & Video Producer

Just as TV, movies and filmed content dominate the consumer media landscape – far surpassing the written word – nonprofit organizations now rely on videos to tell current and prospective donors and supporters about their services. It’s not just because videos look and sound good, or seem to be what everyone else is doing. There are solid benefits to be realized by using professional videos to tell your story.

Be Memorable

95% of the information in a video tends to be retained by viewers, while only 10% of the information conveyed by text is retained. Videos utilize multiple senses – visual, audio, emotional – creating a deeper impression than reading text.

Get Shared

Videos are shared 1,200% more often than links and text combined.

Better Exposure

Having a video on a website’s home page results in 41% more web traffic from Google searches.

Increased Engagement

Videos elicit a stronger emotional response than text, and 95% of human decisions are based on emotion. Visitors to sites with videos spend 88% more time there compared to sites without videos. When videos are embedded in email newsletters, click-through rates – the action of going to the website to learn more – increase by 96%.

The Bottom Line

Videos tell stories about professional services, and the people providing those services, like nothing else can – and businesses that use videos are growing company revenue 49% faster year-over-year than those who don’t.

Wendy Winks Productions is a full-service video production company. Our Professional Storytellers have been engaged by best-in-class companies and industry leaders, including Microsoft, Jeff Bezos, Amazon Prime Series, and commercials for brands like Starbucks, USA Today and more. Wendy moved to Idyllwild in 2017 from LA where she had been a marketing executive for Universal, followed by 10 years as a literary manager / producer of movies with The Disney Channel, the Hallmark Channel, Studios USA and Hearst. Wendy produced the very first Christmas movie for the Hallmark Channel, Santa Jr. She can be reached at 310-415-7978 or


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