Roger Federer accepts his Baccarat Crystal trophy after winning the men’s singles championship at the BNP Paribas Open in Indian Wells, California on Sunday, March 19, 2017. (Photo by Billie Weiss/BNP Paribas Open)
BNP Paribas To Become The Longest-Running Title Sponsor In The History Of The Tournament
Extends BNP Paribas’ Subsidiary Bank of the West’s Commitment To Tennis; To Expand Scholarship Program In 2019
BNP Paribas has extended its title sponsorship of the BNP Paribas Open from 2019 through 2023. BNP Paribas began its title sponsorship of the tournament in 2009, and over the course of this agreement, the bank will become the longest running title sponsor in the event’s history.
“The title sponsorship of the BNP Paribas Open has proved itself a success and continues to deliver a level of quality that aligns with BNP Paribas’ values,” said Jean-Yves Fillion, Chief Executive Officer, BNP Paribas USA. “The event has expanded immensely, and along with Bank of the West led by Nandita Bakhshi, we look forward to being part of its on-going growth. Our engagement with the event reflects our business commitment to California and throughout the US where we employ 16,000 people; and to the sport of tennis where we are recognized as one of the leading global sponsors. Together, we are proud to be a part of a world-class experience that is enjoyed by so many of our customers, team members, and fans.”
“We are delighted to extend our partnership with BNP Paribas as title sponsor of the tournament,” said Tournament Director Tommy Haas. “Our goal is to keep refining, improving and expanding this world-class event, and having a partner that embraces that vision is incredibly important. We look forward to continuing to work with BNP Paribas in the coming years to build upon the great foundation we have laid together over the past decade.”
BNP Paribas is also the official sponsor of Roland Garros (French Open); title sponsor of Davis Cup and Fed Cup by BNP Paribas; sponsor of three ATP Masters 1000 tournaments (BNP Paribas Open, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters) and the year-end BNP Paribas WTA Finals Singapore. In addition, BNP Paribas also sponsors numerous other ATP World Tour and WTA tournaments, exhibitions, amateur, wheelchair, and community and tennis initiatives.
BNP Paribas’ commitment to the sport of tennis – above its partnerships at all levels of the game – is reflected by a wide range of social, educational and charitable activities across the tennis world, including the annual BNP Paribas Open Scholarship – a $15,000 grant awarded each year at the BNP Paribas Open to two high school students in the Coachella Valley. In 2019 the initiative will be expanded and a third student will be given the same grant to celebrate the third term of partnership. BNP Paribas has also been engaged in major philanthropy initiatives for 30 years through its Foundation, focusing its activities on three main areas: the Arts, Social Inclusion, and the Environment – giving over 40 million Euros per year.